Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
account manager — noun A person who is in charge of sales to one or more named customers or to a specified segment of the market, especially in B2B marketing; supposedly refers to a somewhat more responsible job than the term salesman … Wiktionary
Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
manager — A medium level participant established according to final take. Bloomberg Financial Dictionary * * * manager man‧ag‧er [ˈmænɪdʒə ǁ ər] noun [countable] JOBS someone whose job is to manage all or part of a company or organization, or a particular… … Financial and business terms
account executive — The brokerage firm employee who handles stock orders for clients. Bloomberg Financial Dictionary See: broker. Bloomberg Financial Dictionary * * * account executive account executive ➔ executive1 * * * account executive UK US noun [C] MARKETING ► … Financial and business terms
account management group — 1) A group within an advertising, marketing, or public relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an… … Big dictionary of business and management
account handler — /ə kaυnt ˌhændlə/, account manager /ə kaυnt ˌmænɪdʒə/ noun a person who works in an advertising agency, and who is responsible for a particular client ▪▪▪ ‘…we have moved the account because we thought it would be better suited in a smaller… … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
